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On December 19, 2025, Alaska Air Group appointed Ryan Sather as its new Vice President of Safety and Security to unify operations for Alaska Airlines and Hawaiian Airlines following their recent integration.
On December 18, 2025, Alaska Airlines announced a strategic expansion of its network, adding seven new routes from its Anchorage and Portland hubs beginning in 2026.
Hawaiian and Alaska Airlines have partnered with Par Hawaii to source locally-produced sustainable aviation fuel, which can cut emissions by up to 80%, with first deliveries expected in Q1 2026.
Alaska Air Group's stock fell 2.25% to $51.24 after the company drastically cut its fourth-quarter earnings forecast to $0.10 per share, citing IT outages and higher costs.
Alaska Air Group (ALK) stock closed with a 1.55% gain to $52.55, even as the company faces a severe projected decline in upcoming earnings. The market's reaction comes as analysts reward competitors for focusing on core airline operations, highlighting a key industry performance metric.
UBS upgraded American Airlines to "Buy," forecasting significant profit expansion by 2026. The bullish outlook is driven by a recovery in corporate travel, strategic fleet enhancements, and a broader industry upswing in passenger demand.
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