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Columbia Sportswear's Return on Capital Employed (ROCE) increased by 50% over the last five years, yet its stock price fell 31% during the same period.
A new research report published December 16, 2025, provides a detailed financial and strategic SWOT analysis of Columbia Sportswear Co., covering its performance over the past five years.
Columbia Sportswear announced it will be the official uniform sponsor for the USA Curling team at the 2026 Winter Olympics. The move is a strategic marketing initiative aimed at boosting brand visibility and driving merchandise sales to a global audience.