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As recession fears for 2026 grow, investors are rotating into defensive consumer-staple stocks like Turning Point Brands, which has gained 87.3% over the past year.
Estee Lauder (EL) and Monster Beverage (MNST) have significantly outperformed the Consumer Staples sector year-to-date, with gains of 39.2% and 43.3% respectively, driven by positive analyst ratings and increased earnings estimates.
Wall Street analysts issued bullish calls on December 16 for Roku, Estée Lauder, and Okta, including a new $130 price target for Estée Lauder.
Bank of America named Estee Lauder its top beauty stock for 2026, increasing its price target to $130, citing a corporate turnaround strategy and improving market conditions.
Analyst reports on December 16 signal strong Q4 sales for Amazon up to $213 billion, while Toyota stock has gained 20.9% in six months on strong hybrid demand.
The global luxury perfume market is forecast to grow from $32.38 billion in 2024 to $46.04 billion by 2029. This expansion is driven by strong consumer demand for personalized scents, the rise of e-commerce, and strategic celebrity endorsements from major brands.
BEAUTYSPACE has launched a dual-pronged strategy to increase its market footprint, unveiling a new e-commerce platform and a retail partnership with Old Navy Beauty. This positions the company to compete in the crowded beauty sector by targeting the mass market through both digital and physical channels.
Warby Parker's stock surged over 70% in 30 days after announcing a $150 million partnership with Google to develop AI-powered smart glasses for a 2026 release, intensifying competition in the wearables market.