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A Zacks report on December 18, 2025, identified five non-tech Nasdaq stocks, including Monster Beverage and Expedia, as strong buys for 2026, citing robust performance in a tech-dominated market that has seen the Nasdaq Composite rise 20% year-to-date.
Monster Beverage insiders sold $4.3 million of company stock in the past year, with zero insider buys recorded during the same timeframe.
As recession fears for 2026 grow, investors are rotating into defensive consumer-staple stocks like Turning Point Brands, which has gained 87.3% over the past year.
Estee Lauder (EL) and Monster Beverage (MNST) have significantly outperformed the Consumer Staples sector year-to-date, with gains of 39.2% and 43.3% respectively, driven by positive analyst ratings and increased earnings estimates.
The Coca-Cola Company's strategic refranchising of its bottling operations drove its comparable currency-neutral operating margin up by 270 basis points in Q3 2025.
Monster Beverage (MNST) has demonstrated strong financial health over the past three years, marked by significant earnings growth and improving profit margins. This performance suggests effective cost management and operational efficiency, placing the company on a positive trajectory.
A widening gap is emerging between financially resilient companies and those facing economic headwinds. Investors are prioritizing stable, dividend-paying firms, while financially weaker companies are encountering increasingly aggressive creditor negotiations and uncertain market conditions.
Zacks Equity Research designated Monster Beverage (MNST) its "Bull of the Day" following record revenues, while Bassett Furniture (BSET) was named "Bear of the Day" amid analyst estimate cuts, signaling divergent performance in consumer discretionary stocks.
Monster Beverage's Q3 2025 strategic price increases successfully boosted its gross margin to 55.7% and drove higher profitability. This highlights the critical role of pricing power in a market where competitors face significant consumer resistance and volume declines from similar actions.